What is the hustle?

What is the hustle?

As an entrepreneur I have sometimes referred to what I do as hustling. Hustling is a term that has come to represent hard work and ingenuity in the business world.

It’s a phrase often linked to entrepreneurs like Gary Vaynerchuk, Steve Jobs, Henry Ford, Ray Kroc, Richard Branson and other many other entrepreneurs to describe the hard work and relentless effort they have put into their businesses.

So what does it mean to hustle?

To me hustling is about working hard and being steadfast in your determination to succeed in whatever you’re working towards.

“Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal — a commitment to excellence — that will enable you to attain the success you seek.”  (Mario Andretti)

It’s about taking steps and making decisions in your business that help you progress in the direction you are aiming.

As an entrepreneur or (solopreneur) I have first hand experience of taking an idea from nothing, to working day and night for it to gain traction.

I’ve made loads of mistakes along the way and hope that by writing regular tips on this blog I can help you by highlighting the things that have helped me progress and point out the things that maybe held me back along the way.

Planning, preparation and practice

The most important things I do before setting out on any project is planning, preparation then practice.


Knowing what you’re aiming for helps set a path to where you are heading, this sounds really simple and it is, but it’s all too often overlooked.

If all your goal consists of is making more money, then you will probably struggle to find an efficient way to do that because you’ll overlook the important details of how you get to the making money part.

If instead you plan out the steps you’ll need to take to reach your goal, then break those points into manageable chunks you will soon be on your way to creating an achievable and manageable project.

So rather than simply focusing on making money, instead focus on what your product or service will feel like, what value it will provide to the consumer and what you want it to stand for as a product.

I think most people mistake hustling for merely money making but for me and other entrepreneurs it’s not all about money, it’s about reaching your goals.


Having followed other entrepreneurs and read countless tips and tricks, one thing I don’t often see represented is an emphasis on one of the best ways of preparing yourself to reach your goals; education!

I don’t necessarily mean University or College education, instead educate yourself in the field your aiming to work in. To do this you can start by surrounding yourself in the area, reading, watching and listening too all you can based around the topic.

My advice, watch lots of video tutorials, go to networking – meetup events, read as many books and articles as you can, form your own opinions  and most importantly make sure you’re a practitioner in the area you’re looking to master.


Practice makes perfect!

To practice is to basically work at and constantly perfect your methods, learn and relearn your processes until you have developed a system that works.
Whether it’s accountancy, music or marketing you can’t possible expect to be the best or more importantly be at your best without practice.

To really understand how to market your products you must understand the users of your products and become a practitioner of the platforms you are advertising them on.

Being an avid practitioner in your field affords you a certain level of respect from your peers, or at least it makes people aware of your presence.

For me the social aspects of a business are of great importance, I am always working on how I can best utilise social media and online media in general to promote my business by providing value to my desired audience.

By making sure I am a consistent practitioner on several social media platforms I aim to stay a head of what’s happening in the market and use this knowledge to provide social media management services to clients of Trend Differently.

Whats the key to hustling success?

If I knew the answer to this question I’d probably be the richest man alive haha, but I think it’s more important to understand that success is highly subjective and you won’t always get it right first time.

One persons version of “making it” is almost always different from an others.

For me making it means being able to provide for my family and creating a lifestyle that allows for me to have a good work/life balance and be able to afford to give my children the comforts in life that help make things a little easier.

Most importantly it’s about being happy, I am still working on my own hustle and don’t always get it right but a common saying that my Dad has always told me is “the harder you try the luckier you will be”.

I hope you’ve enjoyed my post on the ‘hustle’ and what it means for me. I hope you find your own balance, don’t let fear hold you back, get out and get your hustle on 🙂


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