Case study

Paintline

Trend supports Paintline with an ongoing mix of digital marketing, website development, social media management, photography, video production and graphic design for print and digital—helping the team promote its products, services and expertise across multiple channels.

Web Design, Photography, Videography, Social Media, Design and SEO

We redesigned and rebuilt the Paintline website to create a more modern, professional and mobile-friendly online presence. We also improved the site’s SEO and navigation so customers can find Paintline more easily.

More recently, we expanded the website with a new online store, making it even easier for customers to browse and purchase products directly online.

Click here to visit the Paintline website.

Video Production

We create ongoing video content to showcase Paintline’s extensive product range, supplier relationships, showroom, services and team.

This included producing a company history video featuring co-owners Scott and Kaye McKinlay, who shared the story of Paintline’s past, present and future. The video was created to capture the people and values behind the business and has been used across Paintline’s website, social media channels and wider marketing materials.

Design & Print

Trend creates a wide variety of branded marketing assets for Paintline, including flyers, brochures, banners, signage, event materials and promotional graphics.

Each asset is designed to communicate product information clearly while maintaining a consistent visual identity across both print and digital platforms. This gives the Paintline team flexible marketing materials that can support product launches, supplier campaigns, events and everyday customer communication.

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Photography

Our ongoing photography work with Paintline captures its products, team, demonstrations, events and Glasgow showroom.

These professional images provide Paintline with a growing library of content that can be used across its website, social media, brochures, advertising and other print and digital marketing materials.

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Social Media Marketing

We manage Paintline’s social media presence across LinkedIn, Instagram and Facebook, creating and publishing content that promotes its products, services, suppliers and company updates.

Our work includes developing the content strategy, writing social media copy and producing supporting photography, video and graphic design. This ongoing approach helps Paintline maintain an active and consistent online presence while communicating with customers across its key markets.

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