It's been said, a picture is worth a thousand words. So what about a video? An audience can learn reams of information in minutes. So it makes sense why there has been such a huge boom for social media pages like Instagram, YouTube and TikTok where everyone can share their life story through videos. Whether those videos come from iPhones or DSLRs doesn't really matter anymore because what matters most is telling our stories as authentically as possible. So what does this say for business marketing? How important is video content for marketing?
1. Google Favours Video
Forrester, a market researcher company in the United States explains that web pages with video are 53% more likely to feature on the first page of Google search results. Additionally, having text and video as opposed to just text is much more engaging for internet viewers, leading them to convert from being simply an observer, into becoming customers or investors.
2. Video Turns Visitors into Customers
Google has reported that e-commerce sites experience a significant increase in sales when videos are featured on their pages. In today's fast-paced online environment, people want to visualise products before they buy them. Video content makes everything seem more real: we're 80% more likely to purchase an item if we've watched a related video. Further, 72% of customers would rather learn about a product or service by way of video than by any other medium.
Also, studies show that a video on your landing page can boost conversions by around 80%. As soon as potential customers land on your website, they are engaged and informed about your business.
3. Build Brand Identity
One of the best ways to connect with potential consumers and build brand identity is through engaging video. A well-crafted video can help you promote your product while communicating your business ideals, vision, strengths, and selling points in a way that captures people’s attention.
Videos that people will want to watch and share can build your audience on social media networks like Facebook or Instagram, giving your company more legitimacy and enhancing your company's overall brand equity.
Video is so much more than just a way to advertise your product. In a world with so many companies competing for time and money, having promotional videos to show potential clients what you offer is the key. With these videos, your audience can see exactly how your company will help them while skipping all of their worries about wasting precious resources on unhelpful businesses.
Video marketing is one of the most powerful tools in any business’s arsenal today because it allows companies across all industries to be creative about getting messages in front of new audiences. On top of this, video content also helps businesses build trust with target customers by giving an insight into who the people behind the business are, whether it’s telling stories on social media feeds or producing informative webinars featuring product demonstrations.